Why does my law firm need SEO?

Most people search for legal help online. If your firm doesn’t appear in the top results, you’re likely missing out on potential clients. SEO helps increase your visibility, credibility, and lead generation—all while building long-term brand authority.

How long does it take to see SEO results?

SEO is a long-term strategy. Most law firms start seeing meaningful results within 12 - 18 months, but timelines vary based on your website’s current state, competition, and the local market.

What’s included in your SEO service?

Our SEO services for law firms include keyword research, on-page optimisation, local SEO (Google Business Profile), content creation, technical fixes, and backlink building—everything needed to improve your rankings and attract the right clients.

Can you guarantee first-page rankings?

No agency can guarantee exact rankings due to the constantly changing nature of Google’s algorithm. However, we follow proven strategies to give your law firm the best chance of ranking highly for your target keywords.

Do you only work with law firms?

Yes—we specialise exclusively in SEO for law firms. This allows us to tailor our strategies to the legal industry and stay on top of trends, regulations, and client behaviour specific to legal services.

What’s the difference between local SEO and general SEO?

Local SEO focuses on helping your law firm appear in search results for location-based queries (like “family lawyer Melbourne”), especially on Google Maps and the local pack. General SEO includes broader search terms and content optimisation for your whole website.